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advertising  
 
A career in advertising is a glamorous one, and more and more young people are joining the industry. Advertising is actually brand - building through effective communication and is essentially a services industries. In advertising, the client or the company, when comes out with a new product or a new service, takes help of the media to reach more and more people and communicate brand effectiveness. Advertising agencies have to be accredited to the Indian Newspaper Society (INS) and they, in turn, can release advertisement in the newspapers, magazines, television, radio or any other mass media. There are about 510 accredited agencies in India, but there are also several hundreds which have not been listed and are working on their own. With the advent of the multinational companies more and more Indian agencies are typing up with foreign agencies to pitch for international clients.
 
WORK
The three basic components of advertising can be described as Seles Promotion, Consumer Education and Public Relations. In Sales Promotion, the main job is to persuade and convince people to buy the product which the company has brought out and continue buying it. In Consumer Education, the public at large is taught the various benefits of a particular product or service so, that the people get attracted to it. In Public Relations, the objective is to create a positive image of the company by organizing various activities, press meets and articles published in various newspapers and magazines.
 
CAREER PROSPECTS
Since advertising is a dynamic career, it offers day - to - day challenge for talented and career - minded people every time new markets open up and communication channels become more sophisticated and far - reaching. Entry to an agency is through applying directly for a post in the relevant department, with the required qualifications. A trainee in a particular agency should continue to work at a particular agency for a period of at least three years and then switch over to a different agency for career betterment. In the advertising industry, there are no set rules of promotion. At all depends on the amount of work one puts in and the successful campaigns undertaken. Advertising is an entirely result - oriented industry and careers can be built very quickly through hard work and achievement.
 
Training
Some private-aided or government institutes have specialized courses in advertising, which are linked with mass communication, sales and marketing or public relations. Most of these, however, are post-graduate training programs and are concentrated in metros. Career Opportunities Career opportunities in advertising include openings in private advertising agencies, advertising department in private or public sector companies, in advertising or newspapers, journals, magazines and the television industry.
 
Remuneration
Accounts Servicing: Trainee level Ra. 3500 to Rs 5500 rising on confirmation; Accounts Executive - Rs, 6,000 to Rs. 8,500 and at the level of Accounts Director - Rs. 15,000 upwards plus perquisites. Copy Department : Trainee level - Rs. 3,500 to Rs. 4,500 rising at Junior Art Executive to Rs. 6,500 to Rs. 8,500 an at the level of Art Director to Rs. 12,000 upwards plus perquisites. Media Department : Trainee level - Rs. 3,500 to Rs. 5,500 rising at Assistant Media Operator to Rs. 6,000 to Rs. 8,000 and at the level of Media Controller to Rs. 16,000 upwards.
 
Where to Study
   
1. University of Bombay, M.G. Fort Road, Mumbai - 400032.
Course Offered : B. A. in Advertising - 3 years.
2. Manipur University, Canchipur, Imphal.
Course Offered : B. A. in Advertising.
3. Siddharth College of Arts and Science, Bombay University, Anand Bhavan, Dadbhai Naoroji Road, Mumbai - 400001.
Course Offered : B. A. in Advertising.
4. Somaiya College of Arts, Bombay University, Charni Road, Near Bhartiya Vidya Bhavan, Mumbai.
5. HR College of Commerce Economics, Bombay. Course Offered : Advertising & Sales Promotion as Vocational subject - 3 years.
6. IIMC, JNU Campus, New Delhi - 110067. Course Offered : P. G. Diploma in Advertising - 1 year. Eligibility : Graduation.
7. Rajendra Prasad Institute of Communication and Management, K. M. Munshi Marg, Mumbai - 4000 007.
Course Offered : P.G. Diploma in Advertising. Photography. Mumbai - 400007. Eligibility : Graduation.
8. Bhavans’s College of Communication & Management.
Course Offered : P.G. Diploma in Advertising Photography. Mumbai - 400007. Eligibility : Graduation.
9. Bhartiya Vidya Bhavan, Mehtra Sadan, Kasturba Gandhi Marg, New Delhi. Course Offered : P.G. Diploma in Advertising, Photography. Eligibility : Graduation.
10. Manangement, Gogte College Campus, Graduation Belgaum, Karnataka. Course Offered : P.G. Diploma in Advertising and Marketing School of Business. Eligibility : Graduation.
11. Advertising Agencieds Association of India, (AAAI), Maket Towers, Cuffe Parade, Mumbai. Course Offered : Advertising and Marketing Workshops. $
12. K.C. College, Mumbai (3months, 3 shifts in a year).
Eligibility : Graduation.
13. Sophia B.K.S. Polytechnic, Peddar Road, Mumbai - 400026 Course Offered : P.G. Diploma in Advertising.
14. Xavier Institution $of Communication, (XIC), Mumbai.
Course Offered : Diploma in Advertising and Marketing.
Eligibility : H.S.C. or 10+2
15. Nirmala Niketan, Mumbai. Course Offered : Advertising Art Coursed Degree Courses, and Relevant Courses.
Eligibility : Graduation.
16. Sir J.J. Institute of Applied Art, (5 Year) Students from Dr.D. N. Road, Mumbai. Coursee Offered : Bachelor in Fine Arts (BFA)/Applied Arts). Eligibility : SSC(Xth) of MBSE, Pune, or equivalent examination another State/Board will need a certificate of eligibility from Registrar of Bombay University.
17. Faculty of Fine Art, M.S. University, Baroda, Gujarat,
Course Offered : BFA - painting and Applied Art - 4 years). Eligbility : HSE of Gujarat (XII) with English, or equivalent examination.
18. College of Art, 24, Tilak Marg, New Delhi. Course Offered : BFA - Fine Arts/Applied Art, Eligibility : 10+2, Admission Test, Theory and Practicals.
19. Kala Bhavan Viswa Bharti, Shanti Niketan, West Bengal.
Course Offered : BFA - Fine Arts/Applied Art,
Eligibility : 10+2, Admission Tese, Theory and Practicals.
20. Govt. College of Arts and Crafts, 28, J.L. Nehru Marg, Chennai.. Course Offered : BFA - Fine Arts / Applied Art.
Eligibility : 10+2, Admission Test, Theory and Practicals.
21. Govt. College of Arts end Crafts, 28, J.L. Nehru Marg, Calcutta. Course Offered : BFA - Fine Arts / Applied Art.
Eligibility : 10+2, Admission Test, Theory and Practicals.
22. Govt. College of Arts and Crafts, 28, J.L. Nehru Marg, Chandigarh.. Course Offered : BFA - Fine Arts / Applied Art. Eligibility : 10+2, Admission Test, Theory and Practicals.
23. Goa College of Arts,Altinho, Panaji, Goa. Course Offered : BFA - Fine Arts / Applied Art. Eligibility : 10+2, Admission Test, Theory and Practicals.
24. College of Arts and Crafts, Lucknow, Diploma Courses.
Course Offered : BFA - Fine Arts / Applied Art. Eligibility : 10+2, Admission Test, Theory and Practicals.
25. Faculty of Fine Arts, M.S. University, Baroda, Gujarat
Course Offered : Applied Art - 1 year. Eligibility : 10th Std.
26. J.J. Institute of Applied Art, Dr. D.N. Road, Mumbai.
Course Offered : Applied Art. Eligibility : 10th Std.
27. Kala Bhavan Viswa Bharti, Shanti Niketan, West Bengal.
Course Offered : Graphic Art and Design 5 years - Part time. Eligibility : 10+2 with aptitude.
28. Kala Bhavan Viswa Bharti, Shanti Niketan, West Bengal.
Course Offered : Certificate Course in Design - 2 years.
Eligibility : Class X and age 16 years.
 
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