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A career in advertising is a glamorous one, and more and more
young people are joining the industry. Advertising is actually
brand - building through effective communication and is essentially
a services industries. In advertising, the client or the company,
when comes out with a new product or a new service, takes
help of the media to reach more and more people and communicate
brand effectiveness. Advertising agencies have to be accredited
to the Indian Newspaper Society (INS) and they, in turn, can
release advertisement in the newspapers, magazines, television,
radio or any other mass media. There are about 510 accredited
agencies in India, but there are also several hundreds which
have not been listed and are working on their own. With the
advent of the multinational companies more and more Indian
agencies are typing up with foreign agencies to pitch for
international clients. |
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| WORK |
| The
three basic components of advertising can be described as
Seles Promotion, Consumer Education and Public Relations.
In Sales Promotion, the main job is to persuade and convince
people to buy the product which the company has brought out
and continue buying it. In Consumer Education, the public
at large is taught the various benefits of a particular product
or service so, that the people get attracted to it. In Public
Relations, the objective is to create a positive image of
the company by organizing various activities, press meets
and articles published in various newspapers and magazines. |
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| CAREER PROSPECTS
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| Since
advertising is a dynamic career, it offers day - to - day
challenge for talented and career - minded people every time
new markets open up and communication channels become more
sophisticated and far - reaching. Entry to an agency is through
applying directly for a post in the relevant department, with
the required qualifications. A trainee in a particular agency
should continue to work at a particular agency for a period
of at least three years and then switch over to a different
agency for career betterment. In the advertising industry,
there are no set rules of promotion. At all depends on the
amount of work one puts in and the successful campaigns undertaken.
Advertising is an entirely result - oriented industry and
careers can be built very quickly through hard work and achievement. |
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| Training |
| Some private-aided
or government institutes have specialized courses in advertising,
which are linked with mass communication, sales and marketing
or public relations. Most of these, however, are post-graduate
training programs and are concentrated in metros. Career Opportunities
Career opportunities in advertising include openings in private
advertising agencies, advertising department in private or
public sector companies, in advertising or newspapers, journals,
magazines and the television industry. |
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| Remuneration |
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Accounts Servicing: Trainee level Ra. 3500 to Rs 5500 rising
on confirmation; Accounts Executive - Rs, 6,000 to Rs. 8,500
and at the level of Accounts Director - Rs. 15,000 upwards
plus perquisites. Copy Department : Trainee level - Rs. 3,500
to Rs. 4,500 rising at Junior Art Executive to Rs. 6,500 to
Rs. 8,500 an at the level of Art Director to Rs. 12,000 upwards
plus perquisites. Media Department : Trainee level - Rs. 3,500
to Rs. 5,500 rising at Assistant Media Operator to Rs. 6,000
to Rs. 8,000 and at the level of Media Controller to Rs. 16,000
upwards. |
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| Where to Study |
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| 1. |
University
of Bombay, M.G. Fort Road, Mumbai - 400032.
Course Offered : B. A. in Advertising - 3 years. |
| 2. |
Manipur University,
Canchipur, Imphal.
Course Offered : B. A. in Advertising. |
| 3. |
Siddharth College
of Arts and Science, Bombay University, Anand Bhavan,
Dadbhai Naoroji Road, Mumbai - 400001.
Course Offered : B. A. in Advertising. |
| 4. |
Somaiya College of
Arts, Bombay University, Charni Road, Near Bhartiya
Vidya Bhavan, Mumbai. |
| 5. |
HR College of Commerce
Economics, Bombay. Course Offered : Advertising &
Sales Promotion as Vocational subject - 3 years. |
| 6. |
IIMC, JNU Campus,
New Delhi - 110067. Course Offered : P. G. Diploma
in Advertising - 1 year. Eligibility : Graduation. |
| 7. |
Rajendra Prasad
Institute of Communication and Management, K. M. Munshi
Marg, Mumbai - 4000 007.
Course Offered : P.G. Diploma in Advertising. Photography.
Mumbai - 400007. Eligibility : Graduation. |
| 8. |
Bhavans’s College
of Communication & Management.
Course Offered : P.G. Diploma in Advertising Photography.
Mumbai - 400007. Eligibility : Graduation. |
| 9. |
Bhartiya Vidya Bhavan,
Mehtra Sadan, Kasturba Gandhi Marg, New Delhi. Course
Offered : P.G. Diploma in Advertising, Photography.
Eligibility : Graduation. |
| 10. |
Manangement, Gogte
College Campus, Graduation Belgaum, Karnataka. Course
Offered : P.G. Diploma in Advertising and Marketing
School of Business. Eligibility : Graduation. |
| 11. |
Advertising Agencieds
Association of India, (AAAI), Maket Towers, Cuffe Parade,
Mumbai. Course Offered : Advertising and Marketing Workshops.
$ |
| 12. |
K.C. College, Mumbai
(3months, 3 shifts in a year).
Eligibility : Graduation. |
| 13. |
Sophia B.K.S. Polytechnic,
Peddar Road, Mumbai - 400026 Course Offered : P.G. Diploma
in Advertising. |
| 14. |
Xavier Institution
$of Communication, (XIC), Mumbai.
Course Offered : Diploma in Advertising and Marketing.
Eligibility : H.S.C. or 10+2 |
| 15. |
Nirmala Niketan,
Mumbai. Course Offered : Advertising Art Coursed Degree
Courses, and Relevant Courses.
Eligibility : Graduation. |
| 16. |
Sir J.J. Institute
of Applied Art, (5 Year) Students from Dr.D. N. Road,
Mumbai. Coursee Offered : Bachelor in Fine Arts (BFA)/Applied
Arts). Eligibility : SSC(Xth) of MBSE, Pune, or equivalent
examination another State/Board will need a certificate
of eligibility from Registrar of Bombay University. |
| 17. |
Faculty of Fine Art,
M.S. University, Baroda, Gujarat,
Course Offered : BFA - painting and Applied Art - 4
years). Eligbility : HSE of Gujarat (XII) with English,
or equivalent examination. |
| 18. |
College of Art, 24,
Tilak Marg, New Delhi. Course Offered : BFA - Fine Arts/Applied
Art, Eligibility : 10+2, Admission Test, Theory and
Practicals. |
| 19. |
Kala Bhavan Viswa
Bharti, Shanti Niketan, West Bengal.
Course Offered : BFA - Fine Arts/Applied Art,
Eligibility : 10+2, Admission Tese, Theory and Practicals. |
| 20. |
Govt. College of
Arts and Crafts, 28, J.L. Nehru Marg, Chennai.. Course
Offered : BFA - Fine Arts / Applied Art.
Eligibility : 10+2, Admission Test, Theory and Practicals.
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| 21. |
Govt. College of
Arts end Crafts, 28, J.L. Nehru Marg, Calcutta. Course
Offered : BFA - Fine Arts / Applied Art.
Eligibility : 10+2, Admission Test, Theory and Practicals.
|
| 22. |
Govt. College of
Arts and Crafts, 28, J.L. Nehru Marg, Chandigarh.. Course
Offered : BFA - Fine Arts / Applied Art. Eligibility
: 10+2, Admission Test, Theory and Practicals. |
| 23. |
Goa College of Arts,Altinho,
Panaji, Goa. Course Offered : BFA - Fine Arts / Applied
Art. Eligibility : 10+2, Admission Test, Theory and
Practicals. |
| 24. |
College of Arts and
Crafts, Lucknow, Diploma Courses.
Course Offered : BFA - Fine Arts / Applied Art. Eligibility
: 10+2, Admission Test, Theory and Practicals. |
| 25. |
Faculty of Fine Arts,
M.S. University, Baroda, Gujarat
Course Offered : Applied Art - 1 year. Eligibility :
10th Std. |
| 26. |
J.J. Institute of
Applied Art, Dr. D.N. Road, Mumbai.
Course Offered : Applied Art. Eligibility : 10th Std.
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| 27. |
Kala Bhavan Viswa
Bharti, Shanti Niketan, West Bengal.
Course Offered : Graphic Art and Design 5 years - Part
time. Eligibility : 10+2 with aptitude. |
| 28. |
Kala Bhavan Viswa
Bharti, Shanti Niketan, West Bengal.
Course Offered : Certificate Course in Design - 2 years.
Eligibility : Class X and age 16 years. |
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