| Public Relations, as the
name suggests, is used to generate a good image of the product
or the company. Image and publicity development is very important
in the growth of a person or a product or for that matter
an organization. |
| To become
a professional Public Relations Consultant, it is imperative
that the person has a linking for meting new people, has an
ability to interact with all kind of people and build a rapport
with them, maintains a cool composition during crisis and
is overall polite. The other traits should be a good news
sense, good organization skills and quick decision making
abilities. |
| |
| Area of Work: |
| Some areas where public
relation play an important role are the corporate sector,
the public sector, individuals, the Government, etc. |
| |
| Career Prospects : |
| It has become imperative
to get a formal training and enter the job. After joining
any public relations company, the person is trained on the
job as per the requirement of the agency and the clients.
|
| Career prospects are very
bright as one gradually climbs the ladder and develops a wide
network of people in the media, social circle and related
trade areas. |
| Many Public Relations Managers
have successfully opened their own consultancies and advise
industrial and business houses, financial institutions and
celebrates on ways to improve their public image. |
| |
| Educational Qualifications :
|
| To join any public relations
agency a college degree in any discipline, preferably with
social sciences like Economics, English or History is essential.
Preference is always given to people who have a postgraduate
degree or diploma degree in Public Relations. Knowledge of
any foreign language is an added advantage. As far as academic
programmes are concerned, various private coaching classes
offer diplomas. The duration of such courses is normally of
the period of one year. |
| |
| Remuneration : |
| Since the industry is careers
comparatively new, salary structure is not very well structured.
But there is always the best for the right candidates. |
| |
|
|
 |
Trainee Executives : |
Rs. 3,500 per month and
other related perks. |
|
Senior Executives : |
Rs. 10,000 per month. |
|
Directors : |
Rs. 15,000-20,000 per month. |
|
| The Hierarchy in each organization
is different. However, the following hierarchy is what most
public relations companies follow: |
| |
|
|
|
Trainee Executives : |
Rs. 3,500 per month |
|
Account Executive : |
Rs. 5000 per month. |
|
Senior Account Executive
: |
Rs. 7000 per month. |
|
Senior Account Manager : |
Rs. 10,000 per month. |
|
Account Director : |
Rs. 15,000 per month. |
|
Director : |
Rs. 20,000 per month. |
|
Chief Executive Officer : |
Rs. 25,000 per month. |
|
| All above posts include
perks and benefits like car facilities to senior people, entertainment
benefits, travel allowances, etc. |
| |
| Where To Study: |
| |
|
| 1. |
Indian Institute of Mass
Communication, JNU Campus, New Delhi. |
| 2. |
School of Communication & Management
Studies, Cochin University, Cochin. |
| 3. |
YMCA Institute of Mass Media
Studies, Jaisingh Road, New Delhi. |
| 4. |
St. Xaviers College of Communications,
6, Colaba Hills, Mumbai. |
| 5. |
Monjee Institute of Management
Studies, V.L. Mehta Road, Ville Parle (West), Mumbai.
|
| 6. |
Diploma in Public Relations:
Bhartiya Vidhya Bhavan at Mumbai, Calcutta, Delhi
and Chennai. |
|
