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| The sales team of a company
enhances the material prosperity of the company. It is they
who ultimately create the brand and make it reach across millions
of people. The main function of the sales and marketing departments
is to find out what customers want or can be requested to
want and at what price; and then relate this potential demand
to the company's ability to produce it, deliver it to the
point of sale and achieve a profit. |
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| Marketing Management: |
| The Marketing department of a company
is supposed to carry out a number of separate tasks in order
to make their products more useful and attractive to the customer.
Depending of the size and reach of the organization and the
variety of product lines being manufactured, this could be
undertaken by a few individuals working together in a single
team, or by many groups, each concerned with a different product
or area of work. |
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| Sales Management: |
| The Sales Management requires motivating
the staff to sell the company's product, fixing sales targets,
providing incentives to representatives and to ensure that
the targets are met by supervising the working of representatives.
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| Career Growth: |
| The basic qualification required for
an entry into the marketing and sales department of any organization
is Graduation. An MBA with a specialization in marketing and
sales management is an added advantage. Companies prefer to
recruit people who are either Economics graduate or commerce
graduate. Sales is often a good entry point into a future
position in marketing, while marketing jobs can lead to a
career in general management. Production people also, after
a few years' experience, sometimes switch to the marketing
and sales department. |
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